I have managed to triple the page views on my blog in 2017 from what they were in 2016 in just 8 months (I barely blogged for the first few months of 2017, my roundup post explains why) and I am so so proud of myself for that!
It’s not like my traffic is incredible now, I’m not a full time blogger and my page views are not close to those who are full time, plus my page views were quite low and average in 2016 as my blog was much more of a hobby.
HOWEVER, the fact that since May 2017 (which is when I really started to up my game on my blog), I have increased my page views nearly month on month, with December 2017 being my highest viewed month is something to talk about and be proud of I think!
Not only has my traffic increased but I feel like my blog has got ‘out there’ a lot more in 2017 due to me working on various collaborations and going on quite a few press trips. I have also earnt a fair amount of money from paid press trips and sponsored content on my blog which I’m very proud of!
I don’t think I have done and am doing anything revolutionary and totally different to any of the many many successful bloggers out there to increase my page views, BUT I thought I would write a post on the ways I think I have tripled my page views and traffic onto my blog in less than a year so I can see it in black and white and continue doing it, and so you can have a read and hopefully take one or more points away with you too!
1 – I’m prioritising my Blog!
I have always loved my blog and my little space on the internet otherwise I’m sure I would have stopped a few years ago (I started in 2014 and I remember spending ages looking at the most popular blog sites!) and of course I have been through phases where I can’t be bothered and don’t see the point, but to be honest I haven’t had that feeling since the early few months of 2017 and right now I really, really love blogging!
I guess it makes sense, but I have found that the better my year and my page views have been, the more I have prioritised and worked harder on my blog, and in turn my opportunities and page views have become even better!
The reality is, I have cancelled and turned down dinners with friends because I needed to blog, I often go home after working for 9 hours to blog for 3 hours, I feel like I am always ‘switched on’ because I blog for ‘work’ and for leisure, I don’t have time to watch Netflix series like other people seem to do (which I’m ok with FYI!), I am even starting to write this post on Christmas Day!
All of this means that I am prioritising my blog highly in my life. And I fully believe that this has helped me increase my page views in less than a year.
If you work full time too, you’ll like – The Positives to being a Travel Blogger who Works Full Time.
2 – Reaching out & seeking out opportunities!
I remember wondering how big my blog and social media channels had to be before contacting a brand to see if we could work together. I can’t actually remember the first time I did reach out to someone but I think it must have been mid to late 2016 when my numbers really weren’t that high, but to me, they were growing, and I knew working with brands was something I wanted to do.
I’m a big believer of ‘if you don’t ask, you don’t get’ so I have reached out to a lot of Brands and Companies in 2017. A lot of them I haven’t heard back from and others I have which have then turned into collaborations.
I’ve reached out to Tourist Boards of places I want to visit by finding their details online, to booking Companies, travel PR Agencies and lots more.
I also don’t see anything wrong with reaching out to a brand that you have seen working with a blogger you follow. If they are working with them, maybe they’re looking to work with other bloggers, maybe that could be me? When done authentically and with the right intention, this isn’t copying or stealing limelight, it’s seeking out opportunities.
The worst thing that can happen is to not get a reply or get a reply saying no, in which case you can file for later or just delete.
This point links well with point 10 too so keep on reading!
3 – Educating myself. E.G listening to Podcasts!
I must say that I have never taken a blogging course or brought one to help educate myself on the blogging world, and although it is on my to-do list, for now, I have found Podcasts to be very helpful. In particular What She Said by Lucy aka Wanderluce for bloggers, freelancers and creatives.
Her first series gave me so much inspiration and motivation, plus so many tips and tricks that I believe have helped me be a better blogger and in turn, increased my page views.
Sam Sparrow’s episode finally kicked my ass into getting on Pinterest (more on that below). Elle Croft’s episode got me thinking about Facebook advertising and Monica Stott continued to inspire and marvel me with her tips on how to make money through blogging!
There are so many podcasts out there on blogging, travel and everything else you may be interested in but I would really recommend Lucy’s and hopefully you’ll hear me on series 2!
Update from later in January – I have just signed up to Lucy’s course on SEO called Simple SEO Success and I can’t wait to get stuck in as she knows so much about SEO and I really think this will help my SEO knowledge base! If you need to clue up on SEO too I would suggest you check this course out! You can read more about it and enrol here! (This is an affiliate link but I paid for the course myself initially and it costs you no extra so I would appreciate you signing up via this link!.)
I also signed up to Sophie Cliff’s Course called – How to Grow Your Blog With a Full Time Job! I’m a few chapters in and its very thought provoking and interesting! You can read more about it and enrol here too!
4 – Finally getting on Pinterest has helped me increase my page views!
I loved Pinterest back in 2013 when I’d scroll through hundreds of travel and life quotes and pin the occasional pretty picture of somewhere I wanted to go but I’d never used it for my blog until 2017! (Big mistake!)
In the last 2 years or so I have heard time and time again that Pinterest is a big traffic driver but I just didn’t understand how it worked for bloggers at all!
I read a few blog posts about Pinterest and I started making pins for my blog posts at the start of 2017, but I just pinned them to my own boards and didn’t do anything else with them (another big mistake).
It wasn’t until August/September time when I listened to Lucy and Sam’s podcast episode (episode 10) that I knew I HAD to learn how Pinterest works to help grow my traffic! I’m a 27 year old millennial I thought, I can surely work out how to use it!
I now publish a pin once a day (Mon-Fri) using Tailwind and I use Facebook pages to share these each day.
I wasn’t sure if this would work or how it works but here are my blog views driven by pinterest clicks over the last few months to show it does work!
June – 17 views
July – 14 views
August – 47 views
September – 113 views
October – 254 views
November – 478 views
December – 673 views
673 is pretty poor compared to the traffic I could get but its better than 14! It’s safe to say I’ll be continuing to pin in 2018!
When I published this blog post I asked if you wanted me to write a beginners guide to using Pinterest seen as I couldn’t understand it for ages! The resounding answer was YES so here it is- A Step by Step, Beginners Guide to Using Pinterest as a Blogger to Grow Traffic, Plus Tips!
5 – Not spreading myself so thinly AKA choosing to Blog over Vlog!
Facebook, Twitter, Instagam, Instagram Stories, YouTube, Blog, Newsletter.. there is just so so much for us to be on and all over, ALL OF THE TIME!
In 2016 I really wanted to start vlogging so when I went to Copenhagen in June with a new camera and I just did it! I continued to film a lot of my trips in 2016 which I enjoyed and I enjoy putting the videos together but it does take a lot of time and my views are very hit and miss! Some of my videos now have a few thousand views which is good and others have under 100!
You can check out on YouTube here though if you wish!
I have filmed a few bits in 2017 but I decided around June that I needed to not spread myself so thinly and if my blog and my page views were my focus, I should just focus on my blog and my writing rather than filming and editing. I believe this has helped me increase my page views and traffic to my blog as I am focusing on just publishing and sharing blog posts rather than blog posts and videos!
6 – Monitoring my stats
I’m pretty damn addicted to my WordPress app. The app that shows me how many views I get each day, which posts have been read, where my readers are in the world and what people have searched for to get to my blog (although 99.9% of the time it say’s ‘unknown search terms’, does anyone know why this is?).
I use Google Analytics too but I must say that I’m not that clued up on it which is something I need to focus on in the future. I know monitoring stats hasn’t directly grown my blog but I do find it really interesting to see what days I get the most views, which posts people like the most, and where they find them because that is helping me to…
7 – Publish Blog posts that are click worthy, searchable & link-able!
In 2017 I have been thinking a lot more strategically about the blog posts I publish, the title of the posts and the SEO within it (although I am in no way an SEO Queen.. I plan to improve on this in 2018 along with many other things I have mentioned in this post!).
I am trying to think- What are people searching for? Or better, what have I searched for that I haven’t found?
A good example of this is my Day Trip to Dover. I had searched how to get to the Cliffs of Dover so many times to find out if I could go in a day, how long the walk is from the station etc etc. I did find 1 or 2 good blog posts but they weren’t that detailed and they were quite old. So I visited anyway and afterwards I wrote a detailed post. This post is now usually in my top 10 viewed posts of the day and I *think* people find it through Google!
I’m also looking to see where I can link posts together, what are my top viewed posts, what other posts can I mention in them so they get clicked on too and I keep the reader.
This probably sounds really simple for those that have been blogging for a while, and even if you haven’t been blogging for long you may think ‘duhh’ but I know that never used to think that strategically about this blog because it was just a hobby. Therefore so many of my Asia & South America posts have totally unsearchable titles like- Back to the islands of Thailand.! I’ve tried to change a few of them but I’m not sure whether it’s a waste of time or not to change them all.. thoughts appreciated!
Talking of being an SEO Queen though, I have just signed up to Lucy’s course on SEO called Simple SEO Success and I can’t wait to learn more about it as this is THE KEY to getting page views and blog posts on the first page of Google!
If you need to clue up on SEO too I would suggest you check her course out! You can read more about it and enrol here! (This is an affiliate link but I paid for the course myself initially and it costs you no extra so I would appreciate you signing up via this link!.)
8 – Attending networking events!
Again, another thing I have heard over and over again from bloggers is that you need to network and attend events and I’m afraid I am here to say that yes, it does actually work!
Living in London helps me a lot because there are so many events on in the city and most are in the evening so I can go after my full time job. I don’t get invited to looaaddss but I went to a lot more in 2017 than 2016.
I have certainly bailed on events because I’m tired or I have turned up and wished I hadn’t because its awkward but generally, they are so good for meeting other bloggers and the occasional PR. When I attend an event in London now, I know I’m going to see the same few faces at each one which is really nice!
I would suggest not going purely to meet PR’s or to see who can offer you an opportunity and instead going to mingle, have fun and make friends, but it’s true that once you get your name out there at events and meet people face to face you will be at the forefront of their’s and other peoples mind to work with.
Traverse is a great way to meet bloggers at their regular meet up’s and educate yourself at their annual conference!
9 – Creating a community on social media.
My social media has increased a bit this year in terms of numbers & but in terms of connection I believe it has increased a lot, and that means so much more to me!
A good connection within the blogging community is all about supporting each other’s blogs, and hopefully turning that connection into a friendship, even if it is online.
If I send a tweet with a new blog post and no-one likes it or re-tweets it, it’ll just get lost and the post will not be viewed via that tweet. Whereas, if it gets shared, liked and read by the people who follow me on social media, the people who I have a connection with, the people who are interested in what I say, it will do a lot better thanks to their views & shares.
Of course, this works 2 ways so be sure to give what you hope to get!
I have always been social on social media but as I said, I believe my connection has grown both in strength and in reach this year which has helped my page views increase too!
10 – Believing in Myself & Manifesting what I want!
Finally, if I don’t believe in myself, who will?
If I don’t believe I am worthy to be invited on a press trip to showcase a destination, PR’s won’t either.
If I’m not proud of my blog and don’t promote and shout about my blog, who is going to find it and read it?
In the last few months I have been very interested in the term ‘manifesting’ and understanding how we can manifest what we want in our lives through positive energy, work, concentration on our goals and belief in ourselves. I genuinely believe that I have manifested a lot this year in terms of trips and money which have in turn tripled my page views and what I see as the success of my blog in 2017.
Later in 2018 I wrote these 2 posts on manifesting: Manifesting What You Want in Your Life in 10 Steps! & How to Manifest What You Want From Your Blog!
Also, if you are interested in that kind of thing (I’m loving the woo woo stuff at the moment) you may like my Newsletter – Wanderings & Wellness Wednesday which I send every 3-4 weeks. You can sign up for it here!
I hope the above points have helped you or have been of some interest!
Numbers of course are not everything, but page views mean a lot when it comes to wanting to make a living from our Blogs and Media Kit’s look a lot more attractive with higher page views and readers!
**Please let me know what you think in the comments below or by tweeting me!**
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